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Specialisation Alternative of Marketing

Structure Type: Degree structure
Code: TFS1000
Type: Compulsory / Basic Studies
Curriculum: T-FE 2006
Level: Bachelor of Business Administration
Credits: 60 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Learning Outcomes

The objective of specialised professional studies is that the student knows and understands both new and traditional ways of operating in marketing and knows how to implement them in practice. The student is able to, in a systematic way, work with issues regarding marketing in an international surrounding. The student can analyze markets and is able to make decisions regarding marketing in a dynamic environment.


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