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Basics of Marketing

Structure Type: Study unit
Code: RTRP0201
Type: Compulsory / Basic Studies
Curriculum: R-TR 2012
Level: Bachelor of Hospitality Management
Year of Study: 1 (2012-2013)
Credits: 5 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Swedish

Learning Outcomes

The student understands the contents of marketing and quality concepts. The student can use the marketing theori in practice and he/she understands the importance of quality issues in business.

Student's Workload

total work load 130 h
-scheduled studies 65 h
-autonomous studies 65 h

Prerequisites / Recommended Optional Courses

no

Contents

customer oriented marketing, marketing environment, business idea, marketing mix, quality

Recommended or Required Reading and Other Learning Resources/Tools

Blythe, Jim. 2001. Essentials of Marketing. 2nd. ed. Harlow, Prentice Hall

Mode of Delivery / Planned Learning Activities and Teaching Methods

lectures, asiigments and projects

Assessment Criteria

1: the student understands the basics of marketing and quality
3: the student can assess the theories in practice
5: the student can assess the theories in new markets

Assessment Methods

numerical 0-5
examination 90 %, projects 10 %


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