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Program Services

Structure Type: Study unit
Code: RRS1106
Type: Optional obligatory / Professional Studies
Curriculum: R-TR 2012
Level: Bachelor of Hospitality Management
Year of Study: 2 (2013-2014)
Credits: 3 cr
Responsible Teacher: Salomaa, Kirsi
Language of Instruction: Swedish

Learning Outcomes

The student internalizes the meaning of experience and nature as a tourism business. He/she is able to plan and implement an activity-based tourism product.

Student's Workload

Total work load: 81
-of which scheduled studies 40
- lectures 24
- practical learning assignment in nature 8
- tutoring of groupwork and evaluation discussion regarding the
implemented practical program service assignment 8
-Of which autonomous / independent studies 41
- planning, learning assignments, evaluation

Prerequisites / Recommended Optional Courses

Tourism and its Environment course

Contents

Experience and nature as a pull factor, experience tourism from the perspective of tourism enterprise, programme services, adventure tourism and nature tourism.

Recommended or Required Reading and Other Learning Resources/Tools

Verhelä P. & Lackman P. (2003) Matkailun ohjelmapalvelut. Helsinki: WSOY.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, exercises in the outdoors and evaluation of a planned programme.

Assessment Criteria

Grade 5

The student is able to evaluate, categorize, explain and argument characteristics and concepts associated with progam services. The student is able to manage the planning, implementation and evaluation processes comprehensively.


Grade 3

The students is able to apply the main characteristics and concepts related to the program services in the right situations and is also able to analyse these in a certain functional environment. The student is able to plan, implement and evaluate an customer oriented program service package.


Grade 1

Recognizes the main characteristics and concepts within the sector of program services and is able to describe them in a certain environment. The student is able to implement program services on a basic level

Assessment Methods

Numeric scale is used (0-5). Practical exercises (100%).


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