Marketing Communication
| Structure Type: | Study unit |
|---|---|
| Code: | RRA0502 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | R-TR 2012 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 2 (2013-2014) |
| Credits: | 3 cr |
| Responsible Teacher: | Martin, Elina |
| Language of Instruction: | Swedish |
Learning Outcomes
The student gets familiar with the basic concepts of marketing communication and understands the importance of marketing from the point of view of the company. The student is familiar with different ways of applying the means of marketing in practice.
Contents
Basic of marketing communication, advertising, sales promotion, PR, direct and on-line marketing.
Recommended or Required Reading and Other Learning Resources/Tools
Smith, P. R. 2001. Marketing Communications, an integrated approach. 3rd ed. Kogan Page.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Methods
Examination and assignment.