Basics of Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | RTRP0201 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-TR 2011 |
| Level: | Bachelor of Hospitality Management |
| Credits: | 5 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Swedish |
Learning Outcomes
The student understands the contents of marketing and quality concepts. The student can use the marketing theori in practice and he/she understands the importance of quality issues in business.
Student's Workload
total work load 130 h
-scheduled studies 65 h
-autonomous studies 65 h
Prerequisites / Recommended Optional Courses
no
Contents
customer oriented marketing, marketing environment, business idea, marketing mix, quality
Recommended or Required Reading and Other Learning Resources/Tools
Blythe, Jim. 2001. Essentials of Marketing. 2nd. ed. Harlow, Prentice Hall
Mode of Delivery / Planned Learning Activities and Teaching Methods
lectures, asiigments and projects
Assessment Criteria
1: the student understands the basics of marketing and quality
3: the student can assess the theories in practice
5: the student can assess the theories in new markets
Assessment Methods
numerical 0-5
examination 90 %, projects 10 %