Hotel Revenue Management
| Structure Type: | Study unit |
|---|---|
| Code: | RRA0403 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | R-TR 2011 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 1 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Martin, Elina |
| Language of Instruction: | Swedish |
Learning Outcomes
The student knows how to use revenue management in order to maximise the hotel revenue.
Contents
Principles in budgeting hotel revenue, revenue improvement principles, key ratios in profitability and efficiency, price fixing, sales and distribution systems, revenue and yield management.
Recommended or Required Reading and Other Learning Resources/Tools
Material povided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, exercises.
Assessment Methods
Examination, exercises