Basics of Marketing II
| Structure Type: | Study unit |
|---|---|
| Code: | RTA0202 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-TR 2010 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 1 (2010-2011) |
| Credits: | 2 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | Finnish |
Learning Outcomes
Students receives readiness to create innovatively marketing in corporations by using marketing mix elements
Student's Workload
Total work load of the course: 54 h
- of which scheduled studies: 10 h
- of which autonomous studies: 44 h
Prerequisites / Recommended Optional Courses
Basics of Marketing I
Contents
Company pricing decisions, quality management
Recommended or Required Reading and Other Learning Resources/Tools
Bergström, S. - Leppänen, A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy
Blythe, J. 2001. Essentials of Marketing. Harlow. Prentice Hall
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, project work
Assessment Criteria
5 = Student undestands deeper marketing and can develop state-of-art marketing plan with innovative marketing mix elements solutions
3 = Student undestands deeper marketing and can develop state-of-art marketing plan with marketing mix elements decisions
1 = Student understands marketing and the extension from basics of marketing
Assessment Methods
Numerical (0-5)