Planning of Tourism Projects
| Structure Type: | Study unit |
|---|---|
| Code: | RRS1202 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | R-TR 2009 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 3 (2011-2012) |
| Credits: | 4 cr |
| Responsible Teacher: | Alaviitala, Mikael |
| Language of Instruction: | Swedish |
Learning Outcomes
The aim is for the student to be able to make a plan for a tourism project. He/she will understand the importance of development on various levels of the tourism industry.
Student's Workload
Total work load of the course: 108 h
- of which scheduled studies: 52 h
- of which independent studies: 38 h
- of which group work: 18 h
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
Effects of income and employment and research in these effects, implementation of tourism strategies, project work and various types of development activities in tourism, drawing up, planning and control of project plans, management, control and quality systems, financing, regional development of tourism.
Recommended or Required Reading and Other Learning Resources/Tools
- Godfrey, K. 2000.The tourism development handbook: a practical approach to planning and marketing. London. Cassell.
- M- Kolb, B. 2006. Tourism marketing for cities and towns: using branding and events to attract tourism. Amsterdam: Elsevier/Butterworth-Heinemann
- Matkailualan vuosikirja 2005. Helsinki. Edita.
- Bohlin, M. & Elbe, J. (2007). Utveckla Turistdestinationer. Uppsala Publishing House.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Conceptualization of a general view, interactive questioning, interactive lecture, study discussion, learning by writing, exercises, group discussion, case exercises, computer-based learning.
Assessment Criteria
Grade 5
The student is able to independently make a realistic tourism strategy and an economiously credible action plan.
Grade 3
The student is capable to utilize theoretical concepts in a correct way when making tourism strategies. He or she is able to independently make and critically analysis action plans.
Grade 1
The student recognizes features of tourism strategies and action plans and may describe these orally and in written form.
Assessment Methods
Numeric scale is used (0-5). Active participation, teamwork, individual exercises, written report of development project and oral presentation of it. Peer group and self-assessment are used.