Entrepreneurship in Tourism
| Structure Type: | Study unit |
|---|---|
| Code: | RRS1201 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | R-TR 2009 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 3 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Alaviitala, Mikael |
| Language of Instruction: | Swedish |
Learning Outcomes
The student is aware of various risks and opportunities in the everyday running of a tourism enterprise. He/she is able to estimate and recognize the factors behind the success of a tourism enterprise.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies 25 h
- of which virtual lectures and guidance 15 h
- of which indipendent studies 27 h
- of which group work 14 h
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
entrepreneurship, key factors in the success of tourism enterprises, unique expertise, subcontractors, sources and use of background information and statistics, financing.
Recommended or Required Reading and Other Learning Resources/Tools
- Rouhiainen, U-M. 2005. Matkailuyrittäjän maamme-kirja. Helsinki. Oy Edita Ab.
- Pesonen, I. - Mönkkönen, T. - Hokkanen, T. 2000. Menestyvä matkailuyritys. Helsinki. Oy Edita Ab.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Conceptualization of a general view, interactive questioning, interactive lecture, study discussion, learning by writing, exercises, group discussion, cumulative group, case exercises, computer-based learning, excursions.
Assessment Criteria
Grade 5
The student is able to analysis own chances to become a entrepreneur. He or she is also able to recognize the prerequisites for a successful business and identifies the critical factors in tourism business.
Grade 3
The student identifies risks and opportunities in entrepreneurship and is able to utilize business starting process for the development of the own business idea.
Grade 1
The student identifies the premises for entrepreneurship in the own business idea as well as in existing businesses.
Assessment Methods
Numeric scale is used (0-5). Active participation, essay, teamwork, individual exercises and a written report of business analyses and presentation of it.