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Front Page > Archived Education > Hotel and Restaurant Business (R-RB) > 2007 > Year 3 > Marketing Research (RRA0503)

Marketing Research

Structure Type: Study unit
Code: RRA0503
Type: Compulsory / Professional Studies
Curriculum: R-RB 2007
Level: Bachelor of Hospitality Management
Year of Study: 3 (2009-2010)
Credits: 3 cr
Responsible Teacher: Sabel, Thomas
Language of Instruction: Swedish

Courses During the Academic Year 2009-2010

Impl.Study TimeTeacher(s)LanguageEnrolment
32010-01-04 – 2010-03-06Sören GranlundSwedish2009-12-07 – 2010-01-10

Learning Outcomes

The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.

Student's Workload

Total work load of the course: 81 h
of which scheduled studies: 39 h
- of which autonomous studies: 42 h

Prerequisites / Recommended Optional Courses

Basics of Marketing I and II

Contents

Special features of marketing research, various research methods, marketing management.

Recommended or Required Reading and Other Learning Resources/Tools

Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 The student understands the basics of Marketing Research
3 The student understands well the basics of Marketing Research and can apply learned issues in practice
5 The student understands excellently the basics of Marketing Research and can to a great extent apply learned issues in practice

Assessment Methods

Examination (30%) and project (70%). Numerical 0-5.


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