Development of Tourism Products
| Structure Type: | Study unit |
|---|---|
| Code: | RRS1103 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | R-RB 2005 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 2 (2006-2007) |
| Credits: | 3 cr |
| Responsible Teacher: | Martin, Elina |
| Language of Instruction: | Swedish |
Learning Outcomes
The aim is for the student to be able to analyse and compare consumer behaviour patterns. The student knows how to plan consumer-based tourism products and he/she is familiar with comprehensive quality thinking. The student realizes the importance of diversifying tourism products.
Contents
Customer-based approach in product development, compiling and packaging of tourism products, pricing, profitability, environmental and quality requirements of a product, marketing and channels of distribution.
Recommended or Required Reading and Other Learning Resources/Tools
- Komppula, R .- Boxberg, M. 2002. Matkailuyrityksen tuotekehitys. Helsinki. Edita.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Conceptualization of a general view, interactive questioning, interactive lecture, study discussion, learning by writing, exercises, group discussion, case exercises, computer-based learning.
Assessment Methods
Numeric scale is used (0-5). Active participation, teamwork, individual exercises and a written report of the developing process and presentation of it.