VAMK

Change language: Suomi

Front Page > Archived Education > Hotel and Restaurant Business (R-RB) > 2005 > Year 2 > Marketing Communication (RRA0502)

Marketing Communication

Structure Type: Study unit
Code: RRA0502
Type: Compulsory / Professional Studies
Curriculum: R-RB 2005
Level: Bachelor of Hospitality Management
Year of Study: 2 (2006-2007)
Credits: 3 cr
Responsible Teacher: Martin, Elina
Language of Instruction: Swedish

Learning Outcomes

The student gets familiar with the basic concepts of marketing communication and understands the importance of marketing from the point of view of the company. The student is familiar with different ways of applying the means of marketing in practice.

Contents

Basic of marketing communication, advertising, sales promotion, PR, direct and on-line marketing.

Recommended or Required Reading and Other Learning Resources/Tools

• Smith, P. R. 2001. Marketing Communications, an integrated approach. 3rd ed. Kogan Page.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Methods

Examination and assignment.


Back