Marketing Communication
| Structure Type: | Study unit |
|---|---|
| Code: | RTA0502 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | R-MR 2012V |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 2 (2013-2014) |
| Credits: | 4 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Finnish |
Learning Outcomes
The student gets familiar with the basic concepts of marketing communication and understands the importance of marketing from the point of view of the company. The student is familiar with different ways of applying the means of marketing in practice.
Student's Workload
total work 80 h
scheduled studies 40 h
assignment 20 h
prep. for exam 20 h
Prerequisites / Recommended Optional Courses
basics of marketing
Contents
Consumer behaviour, basic of marketing communication, advertising, sales promotion, PR, direct and on-line marketing.
Recommended or Required Reading and Other Learning Resources/Tools
P. R. 2001. Marketing Communications, an integrated approach. 3rd ed. Kogan Page. Smith
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures 40 h, assignments and projects 40 h.
Assessment Criteria
1: The student understands the basics of consumer behaviour and marketing communication and its importance for a successful company.
3: as in 1 and the student can analyze the consumer behaviour. She can make a comprehensive marketing plan for different interest groups.
5: as in 1 and 3 and the student can use the traditional marketing communication means and implement them innovatively and logically also on new media and new situations
Assessment Methods
Examination 80 % and assignments 20 %.