Basics of Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | RMRP0201 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-MR 2012 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 1 (2012-2013) |
| Credits: | 5 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2012-2013
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 3 | 2012-10-29 – 2013-03-01 | Päivi Björkman | Finnish | 2012-10-08 – 2012-10-29 |
| 4 | 2012-10-29 – 2013-03-01 | Päivi Björkman | Finnish | 2012-10-08 – 2012-10-29 |
Learning Outcomes
The student can build up an innovative and successful marketing plan and can plan and use a working business idea with its marketing mix.
Student's Workload
total 135 h
scheduled studies 65 h
autonomous studies 70 h
Prerequisites / Recommended Optional Courses
none
Contents
The basics of marketing, marketing environment, consumer behavior, business ideas, segmentation and product decisions. Retail in Finland. Company pricing decisions and quality management.
Recommended or Required Reading and Other Learning Resources/Tools
Bergström, S. Leppänen, A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy.
Blythe, J. 2001. Essentials of Marketing. Harlow. Prentice Hall. (partly)
other material informed by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, project work
Assessment Criteria
1: The student knows how the environment effects on business. She can build a business idea responsing to the environment and understands the meaning of marketing concept and processes.
3: As in 1 and the student can follow up the results and apply marketing theories in different environments.
5: As in 1 and 3 and the student can analyze and combine marketing theories and innovatively apply them as tools to realize business strategies.
Assessment Methods
numerical (0-5)
exam 80 %, reports 20 %