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Marketing Communication

Structure Type: Study unit
Code: RHA0502
Type: Compulsory / Professional Studies
Curriculum: R-MR 2011
Level: Bachelor of Hospitality Management
Year of Study: 2 (2012-2013)
Credits: 3 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Finnish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
112013-01-07 – 2013-04-26Päivi BjörkmanFinnish2012-12-07 – 2013-01-07

Learning Outcomes

The student gets familiar with the basic concepts of marketing communication and understands the importance of marketing from the point of view of the company. The student is familiar with different ways of applying the means of marketing in practice.

Student's Workload

total work 80 h
scheduled studies 40 h
assignment 20 h
prep. for exam 20 h

Contents

Basic of marketing communication, advertising, sales promotion, PR, direct and on-line marketing.

Recommended or Required Reading and Other Learning Resources/Tools

P. R. 2001. Marketing Communications, an integrated approach. 3rd ed. Kogan Page. Smith
additional material

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures 40 h, assignments and projects 40 h

Assessment Criteria

1: The student understands the basics of marketing communication and its importance for a successful company. She recognizes the interest groups of the company.

3: as in 1 and the student knows parts of consumer behaviour theori. She can make a comprehensive marketing communication plan for differet interest groups.

5: as in 1 and 3 and the student can use the traditional marketing communication means and implement them innovatively and logically also in nes media and new situations.

Assessment Methods

reports 20 %, exam 80 %
numerous 0-5


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