Marketing Communication
| Structure Type: | Study unit |
|---|---|
| Code: | RHA0502 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | R-MR 2011 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 2 (2012-2013) |
| Credits: | 3 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2012-2013
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 11 | 2013-01-07 – 2013-04-26 | Päivi Björkman | Finnish | 2012-12-07 – 2013-01-07 |
Learning Outcomes
The student gets familiar with the basic concepts of marketing communication and understands the importance of marketing from the point of view of the company. The student is familiar with different ways of applying the means of marketing in practice.
Student's Workload
total work 80 h
scheduled studies 40 h
assignment 20 h
prep. for exam 20 h
Contents
Basic of marketing communication, advertising, sales promotion, PR, direct and on-line marketing.
Recommended or Required Reading and Other Learning Resources/Tools
P. R. 2001. Marketing Communications, an integrated approach. 3rd ed. Kogan Page. Smith
additional material
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures 40 h, assignments and projects 40 h
Assessment Criteria
1: The student understands the basics of marketing communication and its importance for a successful company. She recognizes the interest groups of the company.
3: as in 1 and the student knows parts of consumer behaviour theori. She can make a comprehensive marketing communication plan for differet interest groups.
5: as in 1 and 3 and the student can use the traditional marketing communication means and implement them innovatively and logically also in nes media and new situations.
Assessment Methods
reports 20 %, exam 80 %
numerous 0-5