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Basics of Marketing II

Structure Type: Study unit
Code: RMA0202
Type: Compulsory / Basic Studies
Curriculum: R-MR 2010V
Level: Bachelor of Hospitality Management
Year of Study: 1 (2010-2011)
Credits: 2 cr
Responsible Teacher: Hellström, Heidi
Language of Instruction: Finnish

Courses During the Academic Year 2010-2011

Impl.Study TimeTeacher(s)LanguageEnrolment
32011-04-25 – 2011-04-29Päivi BjörkmanFinnish2011-02-14 – 2011-03-13
42011-04-11 – 2011-05-27Heidi HellströmFinnish2011-02-14 – 2011-03-13

Learning Outcomes

Students receives readiness to create innovatively marketing in corporations by using marketing mix elements.

Student's Workload

Total work load of the course: 54 h
- of which scheduled studies: 10 h
- of which autonomous studies: 44 h

Prerequisites / Recommended Optional Courses

Basics of Marketing I

Contents

Company pricing decisions, quality management.

Recommended or Required Reading and Other Learning Resources/Tools

-Bergström, S. - Leppänen, A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy.
-Blythe, J. 2001. Essentials of Marketing. 2nd ed. Harlow. Prentice Hall. (luennoitsijan ilmoittamin osin)
-Other material informed by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assingments, project work

Assessment Criteria

5 = Student undestands deeper marketing and can develop state-of-art marketing plan with innovative marketing mix elements solutions
3 = Student undestands deeper marketing and can develop state-of-art marketing plan with marketing mix elements decisions
1 = Student understands marketing and the extension from basics of marketing

Assessment Methods

Numerical (0-5)


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