Basics of Marketing II
| Structure Type: | Study unit |
|---|---|
| Code: | RMA0202 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-MR 2010 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 1 (2010-2011) |
| Credits: | 2 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2010-2011
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 3 | 2011-04-25 – 2011-04-29 | Päivi Björkman | Finnish | 2011-02-14 – 2011-03-13 |
| 4 | 2011-04-11 – 2011-05-27 | Heidi Hellström | Finnish | 2011-02-14 – 2011-03-13 |
Learning Outcomes
Students receives readiness to create innovatively marketing in corporations by using marketing mix elements.
Student's Workload
Total work load of the course: 54 h
- of which scheduled studies: 10 h
- of which autonomous studies: 44 h
Prerequisites / Recommended Optional Courses
Basics of Marketing I
Contents
Company pricing decisions, quality management.
Recommended or Required Reading and Other Learning Resources/Tools
-Bergström, S. - Leppänen, A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy.
-Blythe, J. 2001. Essentials of Marketing. 2nd ed. Harlow. Prentice Hall. (luennoitsijan ilmoittamin osin)
-Other material informed by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assingments, project work
Assessment Criteria
5 = Student undestands deeper marketing and can develop state-of-art marketing plan with innovative marketing mix elements solutions
3 = Student undestands deeper marketing and can develop state-of-art marketing plan with marketing mix elements decisions
1 = Student understands marketing and the extension from basics of marketing
Assessment Methods
Numerical (0-5)