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Marketing Research

Structure Type: Study unit
Code: RHA0503
Type: Compulsory / Professional Studies
Curriculum: R-MR 2010
Level: Bachelor of Hospitality Management
Year of Study: 3 (2012-2013)
Credits: 3 cr
Responsible Teacher: Sabel, Thomas
Language of Instruction: Finnish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
62013-01-07 – 2013-04-26Thomas SabelFinnish2012-12-07 – 2013-01-07

Learning Outcomes

The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.

Student's Workload

81h totally, out of which
40h classes and lectures, and
41h autonomous studies

Contents

Special features of marketing research, various research methods, marketing management.

Recommended or Required Reading and Other Learning Resources/Tools

- Lotti, L. 1994. Markkinointitutkimuksen käsikirja. Weilin & Göös.
- Seymor, D. T. 1992 tai uudempi. Marknadsundersökningar med kvalitativa metoder. Göteborg. IHM förlag.
• Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 the student understands some basics about marketing research

3 the student understands well the basics about marketing research and can apply learned issues in practice

5 the student understands excellent the basics about marketing research and can to a great extent apply the learned issues in practice

Assessment Methods

Examination (30%) and assignment (70%). Numerical 0-5.


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