VAMK

Change language: Suomi

Front Page > Archived Education > Tourism (R-MR) > 2009V > Basics of Marketing I (RMA0301)

Basics of Marketing I

Structure Type: Study unit
Code: RMA0301
Type: Compulsory / Basic Studies
Curriculum: R-MR 2009V
Level: Bachelor of Hospitality Management
Credits: 3 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Finnish

Courses

Impl.Study TimeTeacher(s)LanguageEnrolment
12009-08-24 – 2009-12-19Päivi BjörkmanFinnish2009-08-14 – 2009-09-20
22009-10-26 – 2010-03-06Päivi BjörkmanFinnish2009-10-05 – 2009-11-01
32011-01-03 – 2011-03-04Päivi BjörkmanFinnish2010-12-07 – 2011-01-09
42011-01-03 – 2011-04-29Päivi BjörkmanFinnish2010-12-07 – 2011-01-09

Learning Outcomes

The student can build up an innovative and successful marketing plan and plan a working business idea with its marketing mix.

Student's Workload

total 80 h
scheduled studies 40 h
autonomous studies 40 h

Prerequisites / Recommended Optional Courses

none

Contents

The basics of marketing, marketing environment, consumer behavior, business ideas, segmentation and product decisions

Recommended or Required Reading and Other Learning Resources/Tools

Bergström, S. - Leppänen, A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy

Blythe, J. 2001. Essentials of Marketing. Harlow. Prentice Hall
(partly)

Mode of Delivery / Planned Learning Activities and Teaching Methods

lectures 40 h
team work 20 h
prep. for exam 20 h

Assessment Criteria

1: The student knows how the environment effects on business
She can build a business idea responsing to the environment.
The student understands the meaning of marketing concept.

3: as in 1 and the student can follow up the results and apply marketing theirues in practice.

5: as in 1 and 3 and the student can analyze and combine marketing theories and use them as tools to realize business strategies.

Assessment Methods

numerous 0-5
exam 80 %, reports 20 %


Back