Marketing Research
| Structure Type: | Study unit |
|---|---|
| Code: | RHA0503 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | R-MR 2009V |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 3 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 5 | 2012-01-09 – 2012-04-27 | Thomas Sabel | Finnish | 2011-12-07 – 2012-01-15 |
Learning Outcomes
The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.
Student's Workload
81h totally, out of which
40h classes and lectures, and
41h autonomous studies
Contents
Special features of marketing research, various research methods, marketing management.
Recommended or Required Reading and Other Learning Resources/Tools
- Lotti, L. 1994. Markkinointitutkimuksen käsikirja. Weilin & Göös.
- Seymor, D. T. 1992 tai uudempi. Marknadsundersökningar med kvalitativa metoder. Göteborg. IHM förlag.
Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 the student understands some basics about marketing research
3 the student understands well the basics about marketing research and can apply learned issues in practice
5 the student understands excellent the basics about marketing research and can to a great extent apply the learned issues in practice
Assessment Methods
Examination (30%) and assignment (70%). Numerical 0-5.