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Marketing Communication

Structure Type: Study unit
Code: RTA0502
Type: Optional obligatory / Professional Studies
Curriculum: R-MR 2008V
Level: Bachelor of Hospitality Management
Year of Study: 2 (2009-2010)
Credits: 4 cr
Responsible Teacher: Björkman, Päivi
Language of Instruction: Finnish

Courses During the Academic Year 2009-2010

Impl.Study TimeTeacher(s)LanguageEnrolment
12009-10-26 – 2010-05-01Päivi BjörkmanFinnish2009-10-05 – 2009-11-01

Learning Outcomes

The student gets familiar with the basic concepts of marketing communication and understands the importance of marketing from the point of view of the company. The student is familiar with different ways of applying the means of marketing in practice.

Student's Workload

total work 80 h
scheduled studies 40 h
assignment 20 h
prep. for exam 20 h

Prerequisites / Recommended Optional Courses

basics of marketing

Contents

Consumer behaviour, basic of marketing communication, advertising, sales promotion, PR, direct and on-line marketing.

Recommended or Required Reading and Other Learning Resources/Tools

P. R. 2001. Marketing Communications, an integrated approach. 3rd ed. Kogan Page. Smith

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures 40 h, assignments and projects 40 h.

Assessment Criteria

1: The student understands the basics of consumer behaviour and marketing communication and its importance for a successful company.

3: as in 1 and the student can analyze the consumer behaviour. She can make a comprehensive marketing plan for different interest groups.


5: as in 1 and 3 and the student can use the traditional marketing communication means and implement them innovatively and logically also on new media and new situations

Assessment Methods

Examination 80 % and assignments 20 %.


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