Marketing Communication
| Structure Type: | Study unit |
|---|---|
| Code: | RBA0502 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-HB 2007 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 2 (2008-2009) |
| Credits: | 3 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | English |
Courses During the Academic Year 2008-2009
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 3 | 2008-10-27 – 2009-03-07 | Thomas Sabel | English | 2008-10-06 – 2008-11-02 |
Learning Outcomes
The student gets familiar with the basic concepts of marketing communication mix integrated with social media aspect and understands the importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice by using wide variety of web tools.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies: 39 h
- of which autonomous studies: 42 h
Prerequisites / Recommended Optional Courses
Basics of Marketing
Contents
Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web, blogs, word of mouth and guerilla marketing.
Recommended or Required Reading and Other Learning Resources/Tools
Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, case assignment
Assessment Criteria
5 Student can develop innovative marketing communication mix solutions and utilize several web tools
3 Student knows how to utilize marketing communication mix and web tools
1 Student understands the concept and content of marketing communication mix and can use few web tools
Assessment Methods
Project work (50 %) and assignments (50 %).