Basics of Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | RBA0501 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-HB 2007 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 1 (2007-2008) |
| Credits: | 5 cr |
| Responsible Teacher: | Martin, Elina |
| Language of Instruction: | English |
Courses During the Academic Year 2007-2008
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 3 | 2007-08-27 – 2008-03-07 | Karl-Johan Smeds | English | 2007-08-17 – 2007-09-07 |
Learning Outcomes
The student understands the contents of marketing and quality concepts. The student gets familiar with the marketing mix and different quality standards. The student also knows the concept of a marketing plan and understands the connection between quality management and corporate result.
Contents
Marketing mix, marketing plan, quality management.
Recommended or Required Reading and Other Learning Resources/Tools
- Kotler, P. 1997. Marketing Management, analysis, planning, implementation and control. 9th International Ed. Prentice-Hall Inc.
- Grönroos, C. 2000. Service Management and Marketing A Customer Relationship Management Approach. John Wiley & Sons, England.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Methods
Examination and assignment.