Marketing Research
| Structure Type: | Study unit |
|---|---|
| Code: | RBA0503 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-HB 2006 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 3 (2008-2009) |
| Credits: | 3 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | English |
Courses During the Academic Year 2008-2009
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 2 | 2008-08-25 – 2008-12-20 | Thomas Sabel | English | 2008-08-15 – 2008-08-31 |
Learning Outcomes
The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.
Student's Workload
81h totally, out of which
40h lectures and classes
41h autonomous studies
Prerequisites / Recommended Optional Courses
Basics of Marketing
Contents
Special features of marketing research, various research methods, marketing management.
Recommended or Required Reading and Other Learning Resources/Tools
- Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 the student understands some basics about marketing research
3 the student understands well the basics about marketing research and can apply learned issues in practice
5 the student understands excellent the basics about marketing research and can to a great extent apply the learned issues in practice
Assessment Methods
Examination 30% and assignments 70%.