B2B Marketing as Part of Creating Customer Experiences
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BR11 |
| Curriculum: | LT 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2026-2027) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | Finnish |
Learning Outcomes
The objective of the course is to deepen the student's expertise in key areas of business-to-business (B2B) marketing. The focus is on creating customer experiences and building customer relationships, as well as networking, particularly from the perspective of marketing communication tools aimed at B2B markets. The student develops their ability to work as part of a team, communicate effectively with various interest groups, and both give and receive constructive feedback.
Recommended or Required Reading and Other Learning Resources/Tools
Holma, L., Laasio, K., Ruusuvuori, M., Seppä, S., & Tanner, R. (2020). Menestys syntyy asiakaskokemuksesta: B2B-johtajan opas. Kauppakamari. eBook.
Assessment Criteria
Numerical assessment 0-5.