B2B Marketing as Part of Creating Customer Experiences
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BR11 |
| Curriculum: | LT 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2026-2027) |
| Semester: | Spring |
| Credits: | 5 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | Finnish |
Learning Outcomes
The objective of the course is to deepen the student's expertise in key areas of business-to-business (B2B) marketing. The focus is on creating customer experiences and building customer relationships, as well as networking, particularly from the perspective of marketing communication tools aimed at B2B markets. The student develops their ability to work as part of a team, communicate effectively with various interest groups, and both give and receive constructive feedback.
Student's Workload
5cr = 135h.
Prerequisites / Recommended Optional Courses
Basic and major studies in marketing.
Contents
The importance and creation of customer experience and networking in the B2B market.
Regional Impact
The course takes into account local companies in the region.
Internationality
The course takes into account the international aspects of the region.
Recommended or Required Reading and Other Learning Resources/Tools
Holma, L., Laasio, K., Ruusuvuori, M., Seppä, S., & Tanner, R. (2020). Menestys syntyy asiakaskokemuksesta: B2B-johtajan opas. Kauppakamari. eBook.
Assessment Criteria
Numerical assessment 0-5.