Customer-Centric Marketing Communication
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BR09 |
| Curriculum: | LT 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2026-2027) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | Finnish |
Learning Outcomes
The student understands the significance of online and offline marketing tools in marketing communication planning. They can analyze and select the most relevant marketing tools and apply them using practical examples. The student is capable of assessing their strengths and areas for development and can interactively collaborate within a team. They demonstrate proficiency in written Finnish and can express themselves clearly and professionally.
Recommended or Required Reading and Other Learning Resources/Tools
Smith, P.R. 2020. Marketing communications. 7th edition. eBook.
Assessment Criteria
Numerical assessment 0-5.