Social Media Marketing Plan
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BR08 |
| Curriculum: | LT 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2027-2028) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | Finnish |
Learning Outcomes
The course covers the key concepts of marketing strategy and marketing communication tools. After completing the course, the student will be able to apply the components of product and communication strategies as part of strategic marketing planning and create a social media marketing plan, including implementation examples, for a client company. The student can creatively ideate and develop new approaches to assigned tasks in teams and work committedly, efficiently, and constructively within a workplace team. The student masters workplace communication skills, including listening, conversational, and presentation abilities. They understand the concept of feedback and can apply it effectively when giving and receiving feedback. The student is capable of evaluating their strengths and areas for development and implementing these in various situations. The student understands the role of artificial intelligence in the ideation process and is able to assess the accuracy of information. They demonstrate proficiency in written Finnish and can express themselves clearly and professionally while adhering to thesis criteria. Additionally, the student can produce high-quality written reports.
Student's Workload
5cr = 135h.
Prerequisites / Recommended Optional Courses
Basic and Major Studies in Marketing.
Contents
Marketing strategy. Building the customer journey and spearhead products based on the strategy. Social media channels and content marketing.
Regional Impact
The course takes into account local companies in the region.
Internationality
The course takes into account the international aspects of the region.
Recommended or Required Reading and Other Learning Resources/Tools
Komulainen, M. (2023). Menesty Digimarkkinoilla. Kauppakamari. eBook.
Assessment Methods
Numerical assessment 0-5.