Marketing Context
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BR07 |
| Curriculum: | LT 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2027-2028) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | Finnish |
Learning Outcomes
The student can analyze the marketing environment by utilizing economic, technological, sosiocultural, and political perspectives.
The student can identify and evaluate trends affecting marketing and their impact on business success.
The student understands the importance of sustainability and responsibility as part of the marketing environment.
The student masters competitor analysis as part of the current state analysis and can apply the results to strategic marketing planning.
Student's Workload
Total workload for the course (5 ECTS = 135 hours):
- Contact hours: 40 hours
- Independent study: 40 hours
- Current state analysis / SWOT: 30 hours
- Assignments: 10 hours
- Self-assessment of learning: 5 hours
- Customer contact: 10 hours
Prerequisites / Recommended Optional Courses
- basic, professional, and specialized studies from previous years of business studies.
Contents
The student analyzes the company’s operating environment and prepares a current state analysis, summarizing it into a business SWOT analysis. The student identifies and analyzes trends affecting marketing to develop the business.
The student evaluates the importance of sustainability and responsibility in the marketing environment.
Based on this information, the student is able to develop and generate content for the company’s marketing (innovation skills).
The student works committedly and constructively in a team to achieve common goals (teamwork skills).
The student further develops their interaction and reasoning skills (workplace interaction skills).
The student also improves their feedback giving and receiving skills (feedback skills).
Recommended or Required Reading and Other Learning Resources/Tools
- Kotler, Philip & Kartajaya, Hermawan; Setiawan, Iwan 2023. Marketing 6.0: The Future Is Immersive. John Wiley & Sons.
- Other material in Moodle.
Mode of Delivery / Planned Learning Activities and Teaching Methods
- contact hours, independent study, assignments and reporting, self-assessment of learning, and customer contact.
Assessment Criteria
The course is graded on a scale of 0-5.
Assessment Methods
- instructor assessment, self-assessment, and peer assessment
Further Information
Arrangements for compensating absences from guest lectures or similar events must always be made with the instructor.
At the beginning of the course, project teams with customer responsibilities are formed.
Project work requires commitment to teamwork.
Students must familiarize themselves thoroughly with the materials, structure, and assignments on Moodle.
Course feedback is collected to improve the course and the degree program.
One to two hours of contact time are reserved for providing feedback and having feedback discussions.