Brand Management
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BR06 |
| Curriculum: | LT 2025 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2026-2027) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Välikangas, Eeva |
| Language of Instruction: | Finnish |
Learning Outcomes
Upon completing the course, the student understands the importance of branding in business and is able to apply brand management strategies and practices to support a company's success. The student recognizes the significance of branding as part of corporate culture. The student gains in-depth knowledge of brand building and development and learns how to manage a brand holistically from the perspectives of internal and external communication, as well as value and sustainability communication.
Contents
Fundamentals and Dimensions of Branding
Brand Strategies and Theories
Core of the Brand: Purpose, Vision, Mission, and Strategy
Brand Design and Visual Identity
Value and Sustainability Communication
Brand Implementation