Basics of marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BQ81 |
| Curriculum: | LT 2025-W |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2025-2026) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | Finnish |
Learning Outcomes
The learning objective of the course focuses on mastering the marketing mix, known as the 4P model. The 4Ps consist of product, price, place, and promotion. To apply these elements more deeply, the student must first analyze the market environment, including the PESTE model, the basics of consumer behavior, and ideal customer segmentation.
Student's Workload
5 credits - totally 135 hours.
Prerequisites / Recommended Optional Courses
No prior marketing studies required.
Contents
After completing the course, the student can create a market environment report and develop marketing strategies for their chosen business idea. The student can brainstorm and develop new innovations in teams and work effectively and constructively in a team. The student understands the importance of commitment and collaboration in team activities. The student masters communication skills, including listening, discussion, and presentation skills. The student can give and receive feedback.
Regional Impact
The course takes into account local companies in the region.
Internationality
The course takes into account the international aspects of the region.
Recommended or Required Reading and Other Learning Resources/Tools
- Bergström, S. 2021. Yrityksen asiakasmarkkinointi. Edita 2021. Available as e-book in Tritonia.
- Other material in Moodle.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lessons, independent study, assignments, report and presentation.
Assessment Criteria
The course is graded on a scale of 0-5.
Assessment Methods
Instructor assessment, Self-assessment, and Peer assessment.