Basics of marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BQ81 |
| Curriculum: | LT 2025-W |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2025-2026) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | Finnish |
Learning Outcomes
The learning objective of the course focuses on mastering the marketing mix, known as the 4P model. The 4Ps consist of product, price, place, and promotion. To apply these elements more deeply, the student must first analyze the market environment, including the PESTE model, the basics of consumer behavior, and ideal customer segmentation.
Student's Workload
The total workload for the course is as follows (5 credits = 135 hours)
Prerequisites / Recommended Optional Courses
No prior marketing studies required.
Contents
After completing the course, the student can create a market environment report and develop marketing strategies for their chosen business idea. The student can brainstorm and develop new innovations in teams (innovation skills) and work effectively and constructively in a team. The student understands the importance of commitment and collaboration in team activities (teamwork skills). The student masters communication skills (workplace communication skills), including listening, discussion, and presentation skills. The student can give and receive feedback (feedback skills).
Recommended or Required Reading and Other Learning Resources/Tools
- Bergström, S. 2021. Yrityksen asiakasmarkkinointi. Edita 2021. e-kirja.
- Other material in Moodle.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lessons, Independent study, Course assignments, Group work - report, Group work - presentation, and Self-assessment.
Assessment Criteria
The course is graded on a scale of 0-5.
Assessment Methods
Instructor assessment, Self-assessment, and Peer assessment.
Further Information
Any absences from guest lectures or similar must be agreed upon with the teacher.
Everyone is committed to their own learning and is present in interactive teaching situations.
Students must familiarize themselves well with the materials, structure, and assignments on Moodle.
Course feedback is collected to improve the course and the degree program. All our courses at VAMK have their own Spark feedback form, and the responses are reviewed together. One to two hours of contact time are reserved for giving and discussing SPARK feedback.