Marketing Planning
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1205 |
| Curriculum: | LT 2024 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2026-2027) |
| Credits: | 4 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | Finnish |
Taking the course in advance? See the courses during the academic year 2024-2025.
Learning Outcomes
The student knows, how to create a marketing plan and how to lead marketing in an organization. The student knows how to draw conclusions regarding the actions that affects the competitive situation on the market and knows how to create and apply a marketing plan, in practice, in order to develop marketing in an organization.
Student's Workload
Total work load of the course 108 h
- of which scheduled studies: 32 h
- of which autonomous studies: 76 h
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basics of Marketing, Sales Management, Marketing of Services, Relationship Marketing.
Contents
The principals of marketing planning, analyzing the market (potential segments, target market focus, market forecast), setting the objectives, creating the marketing plan, planning and conducting the marketing actions, the follow-up and reflections of the conducted marketing plan, managing the staff in the process of implementing the marketing plan and leading marketing.
Regional Impact
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Internationality
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Recommended or Required Reading and Other Learning Resources/Tools
- Komulainen, Minna 2023. Menesty digimarkkinoinnilla. 2.0. Kauppakamari. 3. uudistettu painos. Helsinki.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, Brainstorming, projectwork, group work
Assessment Criteria
Test:
5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in various situations
Assignment:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field
Assessment Methods
Numerical (0-5). Present state analys (50%), Brainstorming (40%) Learning Diary (10%)