Consumer and Buying Behaviour
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BE46 |
| Curriculum: | LT 2024 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2025-2026) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | Finnish |
Taking the course in advance? See the courses during the academic year 2024-2025.
Learning Outcomes
The student is able to analyze consumers´ buying behaviour for understanding the markets. The student can use his knowledge in order to develop marketing activities and to use them in practice.
Student's Workload
Scheduled studies 40 h
Autonomous studies about 30 h
Tasks 30 h
Teamwork Report 20 h
Teamwork presentation 10 h
Feedback 1-2 h
Own learning analysis 2-3 h
Prerequisites / Recommended Optional Courses
Basics in marketing
Contents
Consumer behaviour,
Factors that affect the buying process and the parts in the process
Consumer behaviour in future
Regional Impact
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Internationality
The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.
Recommended or Required Reading and Other Learning Resources/Tools
- Roberts-Limbard, Mornay Parumasur, Sanjana Brijball 2015. Consumer Behaviour. Third edition. Claremont. South Africa.
- materials provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Scheduled studies 40 h
Autonomous studies about 30 h
Tasks 30 h
Teamwork Report 20 h
Teamwork presentation 10 h
Feedback 1-2 h
Own learning analysis 2-3 h
Assessment Criteria
Assignment:
5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and pre-sent development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert
3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field
1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field
Assessment Methods
Evaluation (0-5). Projectwork 40%, teamwork 40%. Projectwork presentation 10%, Own learning analysis 10%