Foundations of Digital Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BE44 |
| Curriculum: | LT 2023V |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2025-2026) |
| Semester: | Autumn |
| Credits: | 3 cr |
| Responsible Teacher: | Simunaniemi, Anna-Mari |
| Language of Instruction: | Finnish |
Taking the course in advance? See the courses during the academic year 2024-2025.
Learning Outcomes
The course introduces the basics of digital marketing and up-to-date tools and software for digital marketing. In the course, students will enhance their digital work skills and learn to recognize the role of digital marketing as part of a company's strategy and brand image.
Upon completing the course, students will have basic knowledge and skills to plan and implement digital marketing for business use. The course covers the basics of image editing, publication design, and video and audio editing, as well as website creation. The course also explores the responsible use of artificial intelligence in digital marketing and secure working practices. Students will be introduced to the basics of search engine optimization and marketing (SEO & SEM) and will learn the fundamentals of designing and implementing digital marketing strategies.
Student's Workload
Total work load of the course: 81 h
-of which scheduled studies 39 h
-of which assignments 42 h
The assessment of the student's own learning, 1 h, is included in the workload.
Prerequisites / Recommended Optional Courses
Introduction to Marketing.
Contents
Basic terminology of digital marketing, image editing, publication design, and editing tools. Social media marketing, content marketing, and websites. SEO & SEM. Strategic digital marketing and the annual digital marketing plan. Artificial intelligence and data security.
Regional Impact
Insights are applicable to all businesses operating in the region.
Internationality
Students learn in an international and multicultural learning environment. Digital marketing is international and thus global by nature.
Recommended or Required Reading and Other Learning Resources/Tools
Indicated material, tools and lectures.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, team work and assignments.
Assessment Criteria
5: can utilise and apply acquired skills, methods and tools in various situations
3: can utilise some acquired skills, methods and tools in various situations
1: understands skills, methods and tools
Assessment Methods
Approved assignments and tasks