Planning International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS2104 |
| Curriculum: | LT 2023 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2025-2026) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | English |
Taking the course in advance? See the courses during the academic year 2024-2025.
Learning Outcomes
The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.
Student's Workload
Total work load of the course 135 h
- lectures and exercises 40 h
- autonomous studies 95 h
The assessment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Company Internationalization, markkinoinnin perusteet.
Contents
International marketing strategy and planning. Strategic and operative planning process.
Regional Impact
International companies operating within the region will be used as examples and cases to describe challenges and opportunities of international marketing planning.
Internationality
Students are working and learning from international business cases.
Recommended or Required Reading and Other Learning Resources/Tools
- Westwood, J. How to write a marketing plan. 2022.
- Komulainen, M. 2023. Menesty Digimarkkinoilla. Kauppakamari
- Articles and other material provided by the teacher
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Westwood, J. How to write a marketing plan. 2022.
- Komulainen, M. 2023. Menesty Digimarkkinoilla. Kauppakamari
- Articles and other material provided by the teacher
Assessment Criteria
5: The student is excellent at acquiring and systematically selecting information to plan international marketing
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and present development measures
- analyse and assess professional issues appearing in practical operations
- justify, giving the theoretical base, for the solutions made when acting in tasks of an expert
3: The student is good at acquiring and systematically selecting information to plan international marketing
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilize various problem-solving methods independently
- recognize the development needs in the field
1: The student can find information to plan international marketing
- justify the solutions made when acting in tasks of an expert
- utilize problem-solving methods when given guidance
- find development needs in the field
Assessment Methods
Numerical (0-5). Participation, assignments and project work.