International Marketing Management
| Structure Type: | Study unit |
|---|---|
| Code: | TL00BE51 |
| Curriculum: | LT 2022 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2023-2024) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Myllylä, Teemu |
| Language of Instruction: | English |
Still need to take the course? See the courses during the academic year 2024-2025.
Learning Outcomes
The student is able to analyse and make strategic marketing decisions from an international point of view. The student will learn international marketing as a strategic process, learn how to do internal and external analysis to support international marketing and how to develop, implement and control a marketing plan.
Student's Workload
Total work load of the course: 135 h
-of which scheduled studies 65 h
-of which autonomous studies: 70 h
Additional: Peer Evaluation
Prerequisites / Recommended Optional Courses
Previous courses in marketing
Contents
International marketing management skills and as a process, international marketing strategies, marketing mix strategies and management, marketing intelligence, marketing organisation, analytical tools, marketing plan
Regional Impact
Visitors and examples from international companies operating in our region
Internationality
International perspective is inherent and all-encompassing in this course. International companies are used as examples, students will study and discuss different examples from the field and eventually build up an international product launch plan. An international workshop or case studies can be organised within this course.
Recommended or Required Reading and Other Learning Resources/Tools
Philip Kotler and Kevin L. Keller 2012. Marketing Management.
Norton Payley 2006. The Manager's Guide to Competitive Marketing Stragies (from Ebrary).
Other material informed by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, Team Assignments & Discussions.
Assessment Criteria
5 The student can utilise, write and communicate about the theories, concepts and methods of international marketing management. In assignments, the student retrieves information systematically from scientific publications, modifies the information for various purposes and assesses the reliability of the information. Student clearly recognizes the development needs in the field by providing analytical insights and justified solutions by applying the principles of sustainable development. The student acts ethically and professionally, as well as communicates fluently and consistently.
3 The student utilises and discusses the consistently the theories, methods and concepts of international marketing management in written and oral communication. In assignments, the student retrieves information from publications in the field, applies acquired information and assesses the correctness of information. In interactive tasks and situations, the student acts and communicates professionally.
1 The student utilises and discusses the essential theories, concepts and methods. In assignments, the student is able to retrieve and utilise information from various sources and understands the significance of the reliability. In interactive tasks and situations, the student acts and communicates in various groups.
Assessment Methods
Team project & Team assignments - Numerical (0-5).
You can increase your grade by being active during the lectures