VAMK

Change language: Suomi

Front Page > Current Education > Business Economics (LT) > 2022 > Year 2 > Customer Relationship Management (TL00BE48)

Customer Relationship Management

Structure Type: Study unit
Code: TL00BE48
Curriculum: LT 2022
Level: Bachelor of Business Administration
Year of Study: 2 (2023-2024)
Semester: Spring
Credits: 5 cr
Responsible Teacher: Sabel, Thomas
Language of Instruction: Finnish

Courses During the Academic Year 2023-2024

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3002LT2022-2M2024-01-08 – 2024-04-28Kodjovi LotchiEnglish2023-12-01 – 2024-01-12

Learning Outcomes

In addition to the traditional means of competition in marketing, the student will get the basic knowledge of relationship and network marketing. The student will get acquainted with the concept of marketing interaction. The student is able to implement the knowledge in business life.

Student's Workload

Total work load: 81 h. Scheduled studies: 33 h. Individual studies: 48 h.
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Markkinoinnin perusteet, Palvelujen markkinointi, Sales Management

Contents

Concept of relationship marketing, different types of relationships between companies, relationships between the company and the customer and the impact of relationships on marketing. Managing the relationships from a marketing point-of-view. The student gets familliar with the tools and tehnology used for managing relationships.

Regional Impact

The regional energy cluster and international trade is included in the content.

Internationality

The regional energy cluster and international trade is included in the content.

Recommended or Required Reading and Other Learning Resources/Tools

- Peppers & Rogers (2017): Managing Customer Relationships. Wiley.
- Other material provided by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

Test:

5: utilise and apply essential theories, concepts and methods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in various situations

Assignment:

5: retrieve information systematically from scientific publications in the field
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and present development measures
- analyse and assess professional issues appearing in practical operations
- justify , giving the theoretical base, for the solutions made when acting in tasks of an expert

3: modify and apply acquired infor-mation
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilise various problem-solving methods independently
- recognise the development needs in the field

1: retrieve and utilise information from various sources
- justify the solutions made when acting in tasks of an expert
- utilise problem-solving methods when given guidance
- find development needs in the field

Assessment Methods

Numerical (0-5). Assignment 50%, Examination 50%


Back