Marketing Mix Elements in International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLS2102 |
| Curriculum: | LT 2020 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2021-2022) |
| Semester: | Autumn |
| Credits: | 5 cr |
| Responsible Teacher: | Skjäl, Heidi |
| Language of Instruction: | English |
Courses During the Academic Year 2021-2022
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3003 | LT2020-2K | 2021-08-23 – 2021-12-19 | Heidi Skjäl | English | 2021-08-01 – 2021-09-06 |
Learning Outcomes
To introduce the students to marketing mix elements and what role each element in marketing in international markets. The student is able to analyze and make marketing mix decisions in the international markets from a cross cultural perspective.
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 45 h
- of which autonomous studies: 90 h
The assessment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
-
Contents
The special features of 7Ps: product, price, place, promotion, people, process and physical evidence decisions in the international markets from a cross cultural perspective.
Regional Impact
Companies operating within the region in international framework will be used as examples and cases to describe challenges and opportunities.
Internationality
Students are learning from business cases in international region area.
Recommended or Required Reading and Other Learning Resources/Tools
Marketing : concepts and strategies. Sally Dibb, et.al. 2012. 6th ed.
- Articles and other material informed by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and project assignments.
Assessment Criteria
5
The student can consistently use, report and discuss theories of marketing mix elements in international marketing context. In assignments, the student can use different sources of scientific publications, modify sources of information for different purposes and assess the reliability of the information. The student recognizes the development needs in the field and by communicating, providing excellent insights into connection between theory and practice. The student takes initiative, acts ethically and shows cultural understanding in different situations.
3
The student can consistently utilize and discuss theories of marketing mix elements in international marketing context. In assignments, the student retrieves information from publications in the field, applies the acquired information and ensures reliability of the information. In interactive tasks and situation the student acts and communicates professionally.
1
The student utilizes and discusses the essential theories of marketing mix elements in international marketing context. In assignments, the student is able to retrieve and utilize information from various sources and understands the significance of the reliability. In interactive tasks and situations, the student acts and communicates in various groups.
Assessment Methods
Numerical (0-5). Assignments and class activity.