Special Aspects of Marketing
| Structure Type: | Study module |
|---|---|
| Code: | LT2020-1011 |
| Curriculum: | LT 2020 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Skjäl, Heidi |
Learning Outcomes
The aim is that the student knows the special aspects of consumer marketing and knows marketing with focus on business-to-business markets. The student is able to develop marketing activities on consumer and business-to business markets and can implement them in practice. Courses: Green marketing (3 cr) Business-to-Business marketing (2 cr) Business-to-Business networks (3 cr) Virtual marketing (4 cr) Advertising graphics (3 cr)