Information and Planning
| Structure Type: | Study module |
|---|---|
| Code: | LT2020-1010 |
| Curriculum: | LT 2020 |
| Level: | Bachelor of Business Administration |
| Credits: | 15 cr |
| Responsible Teacher: | Skjäl, Heidi |
Learning Outcomes
The aim is that the student knows the planning process of marketing and understands the importance of information as a basis for planning. The student is able to use methods of collecting and analyzing and is able to develop a marketing plan. Courses:Marketing research (7 cr)Marketing strategy and planning (8 cr)