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Digital Marketing Tools

Structure Type: Study unit
Code: TLS1412
Type: Compulsory
Curriculum: LT 2018
Level: Bachelor of Business Administration
Year of Study: 2 (2019-2020)
Credits: 5 cr
Responsible Teacher: Salonen, Klaus
Language of Instruction: Finnish

Courses During the Academic Year 2019-2020

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
2T-LT-2M2019-09-02 – 2020-05-24Klaus SalonenFinnish2019-08-19 – 2019-09-09

Still need to take the course? See the courses during the academic year 2021-2022.

Learning Outcomes

The Student knows how to create and integrate a digital marketing strategy to a company's marketing strategy and conduct a digital marketing campaign in social media.

Student's Workload

Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h

Prerequisites / Recommended Optional Courses

Basics of Marketing, Sales Management.

Contents

The parts of the digital marketing strategy creation process. Excecution of a digital marketing campaign by using InDesign, Photoshop, Video editing tools and follow-up applications for a digital marketing campaign.

Regional Impact

Practical excercises with a local, national and international focus.

Internationality

The components of modern digital marketing in an international kontext.

Recommended or Required Reading and Other Learning Resources/Tools

Chaffey and Ellis-Chadwick (2016): Digital Marketing, Pearson.

Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignment and test.

Assessment Criteria

Test:

5: utilise and apply essential theories, concepts and meth-ods in various situations
3: utilise theories, concepts and methods consistently in written and oral communication
1: utilise essential theories, concepts and methods in var-ious situations

Assignment:
5. The student can
- motivate the solutions made when acting in the role of an expert,
- use independently various problem solving methods,
- recognise development needs in the field

3. The student can
- utilise the problem-solving methods learnt during the study unit,
- find the essential parts of the problem,
- conceive the phases of a development process

1. The student can
- separate fact from fiction,
- utilise the problem-solving methods dealt with during the study unit when given guidance

Assessment Methods

Active participation in Classes 10%, Assignment and Presentation 40%, Test 50%.


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