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Information and Planning

Structure Type: Study module
Code: TLS1200
Type: Compulsory / Professional Studies
Curriculum: LT 2018
Level: Bachelor of Business Administration
Credits: 15 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Learning Outcomes

The aim is that the student knows the planning process of marketing and understands the importance of information as a basis for planning. The student is able to use methods of collecting and analyzing and is able to develop a marketing plan.

Courses:
Marketing research (7 cr)
Marketing strategy and planning (8 cr)


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