Customer Oriented Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TLA0204 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | LT 2016V |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2016-2017) |
| Credits: | 5 cr |
| Responsible Teacher: | Malin, Timo |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2016-2017
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 20 | T-LT-2VT | 2017-01-09 – 2017-04-29 | Klaus Salonen | Finnish | 2016-12-12 – 2017-01-16 |
Learning Outcomes
The student gets familiar with the basic definitions of marketing and learns how to conduct marketing-decisions in companies and organizations.
Student's Workload
Total work load of the course 135 h
- of which scheduled studies 65 h
- of which autonomuos studies 70 h
Prerequisites / Recommended Optional Courses
None
Contents
Customer-oriented marketing, marketing environment, customer behavior, segmenting, marketing mix elements (product, price, place, promotion).
Regional Impact
Kurssin sisällössä otetaan huomioon alueen energia-alan yritysten sekä kansainvälisen kaupan erityispiirteet
Internationality
Kurssin sisällössä otetaan huomioon alueen energia-alan yritysten sekä kansainvälisen kaupan erityispiirteet
Recommended or Required Reading and Other Learning Resources/Tools
- Blythe, Jim 2012. Marketing Essentials 2008-2009. The Chartered Institute of Marketing CIM. Routledge. Butterwoth-Heinemann.
- Other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, projects and test.
Assessment Criteria
Test:
5: utilise theories, concepts and methods consistently in various situations
3: utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based
1: recognise and understand the essential theories, principles and methods
Assignments:
5: choose appropriate sources for the situation
- assess the sources used
- use the latest international sources and databases in the field
- give reasons for solutions made when acting in tasks of an expert
- use independently various problem solving methods
- recognise development needs in the field
3: the basics of information retrieval
- restrict the need of information
- utilize the essential information resources and databases on the field, international ones included
- take into account the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- define the area of expertise in the field – utilise the problem-solving methods learnt during the study unit
- find the essential parts of the problem
- conceive the phases of a development process
1: recognise the need of information
- search for information from various sources , when given guidance
- make a difference between common knowledge and research knowledge
- is aware of the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- knows the referencing and citation practises
- recognise the area of expertise in his/her field
- utilise the problem-solving methods dealt with during the study unit when given guidance
- has a positive attitude towards developing
Assessment Methods
Numerica- (0-5). Test 30 %, Projectwork 50%, Activity 20%.