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Planning International Marketing

Structure Type: Study unit
Code: TLS2104
Type: Compulsory
Curriculum: LT 2016
Level: Bachelor of Business Administration
Year of Study: 3 (2018-2019)
Credits: 5 cr
Responsible Teacher: Pommelin-Andrejeff, Leena
Language of Instruction: English

Courses During the Academic Year 2018-2019

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3T-LT-4K2019-01-07 – 2019-04-28Heidi SkjälEnglish2018-11-15 – 2019-01-14

Still need to take the course? See the courses during the academic year 2019-2020.

Learning Outcomes

The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.

Student's Workload

Total work load of the course 135 h
- lectures and exercises 63 h
- autonomous studies 30 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Company Internationalization. Marketing Mix Elements in International Marketing.

Contents

International marketing strategy and planning. Strategic and operative planning process.

Recommended or Required Reading and Other Learning Resources/Tools

- Kotler, Philip. 2003. Marketing management. Upper Saddle River (NJ). Prentice-Hall
- Cohen,W.A. 2005 . The Marketing Plan. New York. John Wiley
- Articles and other material provided by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects

Assessment Criteria

1 the student understands the meaning of planning the international marketing in a company
3 the student understands well the meaning of planning the international marketing in a company
5 the student understands excellent the meaning of planning the international marketing in a company

Assessment Methods

Participation in exercises, completed assignments, project work (50 %) and exam (50%). Numerical (0-5)


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