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Special Aspects of Marketing

Structure Type: Study module
Code: TLS1410
Type: Compulsory / Professional Studies
Curriculum: LT 2016
Level: Bachelor of Business Administration
Credits: 15 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Learning Outcomes

The aim is that the student knows the special aspects of consumer marketing and knows marketing with focus on business-to-business markets. The student is able to develop marketing activities on consumer and business-to business markets and can implement them in practice.

Courses:
Green marketing (3 cr)
Business-to-Business marketing (2 cr)
Business-to-Business networks (3 cr)
Virtual marketing (4 cr)
Advertising graphics (3 cr)

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, presentations.


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