Information and Planning
Structure Type: | Study module |
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Code: | TLS1200 |
Type: | Compulsory / Professional Studies |
Curriculum: | LT 2016 |
Level: | Bachelor of Business Administration |
Credits: | 15 cr |
Responsible Teacher: | Skåtar, Kim |
Language of Instruction: | Finnish |
Learning Outcomes
The aim is that the student knows the planning process of marketing and understands the importance of information as a basis for planning. The student is able to use methods of collecting and analyzing and is able to develop a marketing plan.
Courses:
Marketing research (7 cr)
Marketing strategy and planning (8 cr)