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Customer Oriented Marketing

Structure Type: Study unit
Code: TLA0204
Type: Compulsory / Basic Studies
Curriculum: LT 2015V
Level: Bachelor of Business Administration
Year of Study: 1 (2015-2016)
Credits: 5 cr
Responsible Teacher: Malin, Timo
Language of Instruction: Finnish

Courses During the Academic Year 2015-2016

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
19T-LT-1V2016-01-04 – 2016-04-30Klaus SalonenFinnish2015-12-07 – 2016-01-10

Learning Outcomes

The student gets familiar with the basic definitions of marketing and learns how to conduct marketing-decisions in companies and organizations.

Student's Workload

Total work load of the course 135 h
- of which scheduled studies 65 h
- of which autonomuos studies 70 h

Prerequisites / Recommended Optional Courses

None

Contents

Customer-oriented marketing, marketing environment, customer behavior, segmenting, marketing mix elements (product, price, place, promotion).

Regional Impact

Kurssin sisällössä otetaan huomioon alueen energia-alan yritysten sekä kansainvälisen kaupan erityispiirteet

Internationality

Kurssin sisällössä otetaan huomioon alueen energia-alan yritysten sekä kansainvälisen kaupan erityispiirteet

Recommended or Required Reading and Other Learning Resources/Tools

- Blythe, Jim 2012. Marketing Essentials 2008-2009. The Chartered Institute of Marketing CIM. Routledge. Butterwoth-Heinemann.
- Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, projects and test.

Assessment Criteria

Test:
5: utilise theories, concepts and methods consistently in various situations
3: utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based
1: recognise and understand the essential theories, principles and methods

Assignments:
5: choose appropriate sources for the situation
- assess the sources used
- use the latest international sources and databases in the field
- give reasons for solutions made when acting in tasks of an expert
- use independently various problem solving methods
- recognise development needs in the field

3: the basics of information retrieval
- restrict the need of information
- utilize the essential information resources and databases on the field, international ones included
- take into account the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- define the area of expertise in the field – utilise the problem-solving methods learnt during the study unit
- find the essential parts of the problem
- conceive the phases of a development process

1: recognise the need of information
- search for information from various sources , when given guidance
- make a difference between common knowledge and research knowledge
- is aware of the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- knows the referencing and citation practises
- recognise the area of expertise in his/her field
- utilise the problem-solving methods dealt with during the study unit when given guidance
- has a positive attitude towards developing

Assessment Methods

Numerica- (0-5). Test 30 %, Projectwork 50%, Activity 20%.


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