Event Management
| Structure Type: | Study unit |
|---|---|
| Code: | TLS7202 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | LT 2015 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2017-2018) |
| Credits: | 5 cr |
| Responsible Teacher: | Smeds, Peter |
| Language of Instruction: | English |
Learning Outcomes
The student gets familiar with the demand and supply of events and knows the characteristics of them. The student understands the meaning of the planning process in the events.
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h
Contents
- Definition of events
- The market demand for events, customer segments
- The event business (supply and suppliers)
- Managing events (Getting started, Events planning, Financial management, Marketing
Evaluation and close-down
-Event Design and Experience
Recommended or Required Reading and Other Learning Resources/Tools
Sharples, L. 2014 Strategic Event Creation. Goodfellows Publishing
Berridge, G. 2007 Events Design and Experience. Butterworth-Heinemann
Shone, A. 2004 Successful Event Management - A practical Handbook. London. Continuum
Watt, D. 2000. Event Management in Leisure and Tourism. Longman
Mode of Delivery / Planned Learning Activities and Teaching Methods
- Lectures
- Discussions
- Learning by writing (Course work report)
- Assignments
- Oral presentations
- Web-supported learning
Notice! The report for the course work should be returned when you do your oral presentation.
Assessment Criteria
Grade 5
The student is able to identify/analyse/evaluate critical success factors of events and is also able to implement innovative and creative solution to event management.
Grade 3
The student understands the success factors of a events and is able to use different analyzing methods to develop them.
Grade 1
The student is able to recognize the terms for a successful tourist events and understand the importance of planning and networking.
Assessment Methods
Numeric scale is used (0-5)
- Active participation on contact lessons (recommendation 75%)
- Assignments (group, individual)
- Course work: planning of an event concept
- Course work 60% (Oral presentation 30% and written report 30%), assignments and activity in class 40%