Experience Based Tourism Concept Development
| Structure Type: | Study unit |
|---|---|
| Code: | TLS7102 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | LT 2015 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2016-2017) |
| Credits: | 6 cr |
| Responsible Teacher: | Smeds, Peter |
| Language of Instruction: | English |
Learning Outcomes
Planning / developing and evaluating processes on a product level. Analysing consumer behaviour and comparing different consumer behaviour patterns. Applying customer-based tourism product concept design and comprehensive quality thinking. Understanding the entity of the service system and the differentiation of tourism products. You are able analyse the various components of the service system and you know how to develop innovative experience based product concepts with the help of radical new thinking tools / creative management methods
Student's Workload
Total work load of the course: 162
-of which scheduled studies 81
- lectures
- instruction, presentation and analysis of individual and group
learning assignments
- a part of the scheduled studies will be implemented as virtual
web-based studies
- ACP-meetings
- Cooperation with Hogeschool Utrecht and University College of Northern Denmark (Int. Seminar)
-of which autonomous / independent studies 81
- planning, getting familiar with the literature / theories.
- learning assignments
- preparation of report and presentation material.
- web-based studies
Prerequisites / Recommended Optional Courses
Tourism and its Business Environment course
Contents
Customer-based approach in creative product concept development, design and packaging of tourism products. Pricing, profitability and quality requirements of a product. Marketing and channels of distribution. Definition of product concept and the service process / system. Definition of the added value according to customer profile. The market of experience based tourism products (demand - supply). The staging of experiences and the different experience realms. Authenticity as the basis for tourism product evaluation. Progression of economic value through customization.
Recommended or Required Reading and Other Learning Resources/Tools
- Chris Cooper et al. (2005) Tourism: principles and practice. Harlow: Pearson Education.
-Pine, B. Joseph. 1999. The Experience Economy. Boston. Harvard Business School Press
-Pine, B. Joseph. 2007. Authenticity: What Consumers Really Want. Boston. Harvard Business School Press
Mode of Delivery / Planned Learning Activities and Teaching Methods
Conceptualization of a general view, interactive questioning, interactive lecture, study discussion, learning by writing, exercises, group discussion, case exercises, computer-based learning.
Assessment Criteria
Grade 5
The student is able to evaluate, categorize, explain and argument those characteristics, concepts, consumer behavior models associated with product development and experiences. The student is able to comprehensively manage the product development process and analyse the key factors from both service provider and customer perspective in a certain functional environment.
Grade 3
The students is able to apply customer-oriented planning of tourism products in an economically profitable manner. The student is able to plan, develop and analyse innovative experience based tourism product packages in a certain functional environment.
Grade 1
Recognizes customer segmentation as the basis for product development and is able to identify the preconditions for diversification. The student is able to describe the main characteristics and preconditions for an experience based product and is able to describe them in a certain environment.
Assessment Methods
Numeric scale is used (0-5).
-Active participation, teamwork, individual exercises (40%)
-A written report (30%) of the developing process and presentation (30%) of it.