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Marketing to Consumers

Structure Type: Study module
Code: TLS1500
Type: Compulsory / Professional Studies
Curriculum: LT 2015
Level: Bachelor of Business Administration
Credits: 15 cr
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Learning Outcomes

The aim is that the student knows the aspects of consumer marketing. The student is able to develop marketing activities on consumer markets and can implement them in practice.

Courses:
Consumer and buying behaviour (3 cr)
Applied decision analysis (4 cr)
Marketing of services (5 cr)
Relationship marketing (3 cr)


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